A Chinese Brand Gains Global Recognition: HEXZE Earns Intern

Since strategically entering overseas markets in 2018, Chinese beauty brand HEXZE has completed a remarkable transformation—from breaking into international markets with color cosmetics to establishing deep, long-term trust through skincare innovation.

The brand initially gained traction abroad with high-quality makeup products, successfully opening doors in North America, Europe, and Southeast Asia. After building a global sales network and a loyal user base, HEXZE has recently accelerated its international growth with its flagship skincare line—the CYMBIDIUM SINENSE anti-wrinkle series. Backed by medical-aesthetic–level performance, the series has rapidly emerged as a global bestseller, highlighting the brand’s strategic focus and scientific strength.

A Strategic Overseas Journey: From Market Entry to Deep Brand Building

HEXZE’s international expansion was never an overnight success. As early as 2018, the brand identified global opportunities and entered overseas markets with premium color cosmetics as its first breakthrough. This phase allowed HEXZE to accumulate cross-border operational expertise, establish both offline and online distribution channels, and form early connections with international consumers.

After achieving strong brand recognition through its makeup lines and serving over 40 million users worldwide, HEXZE advanced into a deeper phase of global development. Leveraging its network of more than 3,000 offline retail counters and a stable e-commerce infrastructure, the brand shifted its focus to skincare—a category with higher technical barriers and stronger long-term repurchase potential.

The result was the CYMBIDIUM SINENSE anti-wrinkle series, a technology-driven skincare line that marks HEXZE’s transition into a new phase centered on advanced skincare science.

A Global Skincare Hit: CYMBIDIUM SINENSE Earns Professional and Consumer Trust Worldwide

As the cornerstone of HEXZE’s strategic upgrade, the CYMBIDIUM SINENSE series quickly became a phenomenon in global markets. The products have been consistently recommended by overseas beauty influencers and consumers, and performed exceptionally well in cross-border blind comparison tests, where their anti-wrinkle, firming, and moisturizing effects stood out even when compared with international premium brands, achieving a 100% positive review rate.

Most importantly, the series has earned authoritative recognition from professional institutions. Its visible results and formulation safety have led to adoption by leading Korean medical aesthetic institutions, including MEIN Plastic Surgery Hospital, where it has been incorporated into professional skincare and post-procedure recovery programs.

Recognition from Korea—widely regarded as a global hub for beauty and anti-aging technology—provides one of the strongest validations of the CYMBIDIUM SINENSE series’ efficacy, safety, and professional credibility.

Technology at the Core: Addressing Global Anti-Aging Needs with Eastern Innovation

The competitive strength of the HEXZE CYMBIDIUM SINENSE series lies in its robust scientific foundation. The products were co-developed by HEXZE in collaboration with Korean CosmeTech partners, MEIN Anti-Aging Medical Research Center, renowned celebrity plastic surgeon Dr. Lee, and leading Korean medical dermatology experts, forming a powerful medical R&D team.

By integrating dermatology, botany, and advanced medical-aesthetic technology, the series features a signature ingredient extracted from the CYMBIDIUM SINENSE, combined with innovative Y-Beauty delivery technology and deep-layer skincare science. This layered, precision-targeted anti-wrinkle approach addresses multiple signs of skin aging with stability and efficiency.

In contrast to aggressive, short-term solutions, this balanced and science-driven formulation has earned consistent trust and positive consumer reviews worldwide.

A Reflection of Made in China Becoming Created in China

HEXZE’s overseas evolution mirrors the broader upgrade of China’s beauty industry. From cosmetics to skincare, from channel expansion to brand cultivation, and from consumer growth to professional validation, the brand’s clear and systematic global strategy reflects a new generation of Chinese companies expanding abroad with professionalism and long-term vision.

The global success of the CYMBIDIUM SINENSE series signals that Chinese beauty brands—powered by the philosophy of Technology for the Skin, Eastern Wisdom at the Core—are shedding outdated perceptions and establishing themselves within the international premium skincare market.

This is not only a brand success story, but also a strong statement from China’s innovation-driven beauty industry on the global stage.